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Event ID: 252510   Event Status:  On Schedule
GaREIA Yellow Letter & Target Marketing Coaching Program (program participants only) July 5 $$

Yellow Letter & Target Marketing

60 Day Coaching Program!! 

(program participants only)


Program Dates: June 7 - July 28

presented by GaREIA and your Coaches,

Darlene Coquerel and Curt Smith!!

Join GaREIA Members and experienced investors, Darlene Coquerel and Curt Smith, for this 60 Day Coaching Program! 

The program is designed for new and experienced investors who want their phone ringing with motivated sellers calling them! 

Listen in FREE to the first class / webinar recording - full of content and more information about the program!

Have you ever asked yourself?

  • How do I find sellers / deals that are not on the MLS?
  • What do I say to sellers?   How do I get sellers to sign my purchase contract?
  • How do I present a lease option or seller financing offer to a seller?

**This 60 day coaching program will train you on the above topics, and supply you with 250 free leads for vacant houses in your zip codes.  We will show you how to write letters and handle the sellers who call you. **

That's right -- by doing a direct marketing campaign, SELLERS WILL CALL YOU!

What do you get in this program?

  • Scripts to talk to sellers

  • 250 leads

  • Examples of handwritten yellow letters to potential sellers

  • Training calls/webinars to hear how these two experienced investors talk to sellers

  • Access to coaches via text / email

  • Build your confidence to talk to sellers and make offers

  • Build your team by connecting with the coaches'' team members, including closing attorneys, agents, contractors, etc.

  • Online discussion group (google group) for participants and coaches

  • Much more - read below for syllabus!

60 Day Schedule 

Class 1 - Thu Jun 7 - Intro Webinar - 7 pm - 9 pm (open to public)

Remaining Classes are Open to Program Participants Only:

Class 2 - Sat Jun 16 -  In person class - 10 am - 1 pm

Class 3 - Tue Jun 19 - Webinar - 7 pm - 9 pm

Class 4 - Sat Jun 30 - In person class - 10 am - 1 pm

Class 5 - Thu Jul 5 - Webinar - 7 pm - 9 pm

Class 6 - Sat Jul 14 - In person class - 10 am - 1 pm

Class 7 - Thu Jul 19 - Webinar - 7 pm - 9 pm

Class 8 - Sat Jul 28 - In person class - 10 am - 1 pm

Program Syllabus

Class 1: Getting Started & Analyzing Your Game Plan; spend time or spend money on marketing or both

Class 2: Choosing Your Target Market; Marketing Campaigns - Determining and Analyzing Your Budget; Great Methods for Finding Motivated Sellers: Yellow Letters, other Direct Mail Pieces, and Driving for Dollars; Mailing Frequency & Evaluating Marketing Costs

Class 3: Financing Analysis & Marketing Pieces: Mailing frequency & what to do when the phone rings; Introduction to Property Info Sheet and Phone Script

Class 4: Talking to Sellers: Scripts, Role-playing, and Forms

Class 5: Contracts of all types, More on Talking to Sellers and Managing Your Leads

Class 6: Deal Types: Wholesale, Assignments, Double Closings, Subject-To Financing, Owner Financing, Lease Purchase, Option, Wrap-around Mortgages

Class 7: More on Deal Types: Wholesaling, Assignments, Double Closings, Subject-To Financing, Owner Financing, Lease Purchase, Option, Wrap-around Mortgages, Cash, Sandwich / Master Lease

Class 8: Contract and Deal Structuring: Completing the contract, i.e., Subject-to Contract, Lease Purchase Contract, Owner Financing Contract 

Registration Info (Registration has closed)

Register early (by June 12) to save $$$!!!

Early Registration thru 6/12

Members = $547

Non-members = $747  


Late Registration after 6/12

Members = $647

Non-members = $847

About the Coaches

Darlene Coquerel

Darlene Coquerel is a Broker at Key Property Services since 2009 in Atlanta, Florida, Texas, South Carolina, Kansas City, Indianapolis, and Tennessee. She has transacted over 5,000 residential properties since 2010.  She is a Qualifying Broker and Manager of a network of brokers in several states, overseeing Acquisition and Sales; foreclosures; trustee auctions; online auctions, MLS, and wholesale properties; as well as renovation and turnkey properties.

Darlene’s specialties include 25+ years’ experience in buying, selling and managing real estate; expertise in all phases of foreclosures and pre-foreclosures; buying at courthouse auctions, REOs, HUD foreclosures and online auction acquisitions; marketing and negotiating; and is a national trainer for beginner, intermediate and advanced Real Estate Investors.

Darlene has been a member of Georgia Real Estate Investors Association (GaREIA) since 1992. She is a long time active volunteer and former Board member of the Association. She is an instructor in the GaREIA Boot Camp, leads the REI Strategies / Deal Structuring Subgroup on the 3rd Wednesday of every month at GaREIA, and is a coach in the GaREIA Yellow Letter Marketing Coaching Program. 

Curt Smith

  • 25 year career as a software engineer, now with ATT downtown.
  • 4 years ago I saw the drop in the housing market just as I was thinking "how will I live in retirement?"
  • I started reading books off Amazon on how to get started in real estate, some by Wendy Patton, a good person and early book author.
  • Then I met a GaREIA board member, Brad Popp, on line via a site he was advertising a wholesale on.  I contacted Brad and, as everyone at GaREIA is, he was extremely helpful and helped me get started buying my first buy-fix-rent in Norcross.
  • Brad continued to help me get started by encouraging me and my wife to join GaREIA and get involved taking training and buying some speakers systems
  • Some 2 years later our real estate company now has 13 rentals or owner financed deals cash flowing in our IRAs and LLC.
  • In 2013 we did 4 rental buy and fixes, in 2014 we are finishing 2 more, both heading into rent-to-own then owner financing.
  • What being a member of the GaREIA Board of Directors has done for me:
    • Being on the GaREIA Board has been a great experience meeting more of the Atlanta real estate movers and shakers.
    • I have met GaREIA wholesalers and bought their properties that I would not have met if I was not very active.
    • Helping other investors forces my wife and I to think more clearly and be precise with good advice for new folks.

Reminder:  First Class / Webinar from June 7 is Complimentary!  

Listen to recording below

Date and Time
Start Date: 07/05/2018 Start Time: 7:00 PM
End Date: 07/05/2018 Approx. End Time: 9:00 PM
Registration Deadline: 06/16/2018 Meet Time: 7:00 PM
Event Leader
Karen Yaap
Contact Leader
Location (More Detail)
Event Location: Virtual - Via Webinar (program participants only)
Address: n/a
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4353 Tilly Mill Rd, Suite 130, Atlanta GA 30360  Phone: 770.451.8800     
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