According to Marketing General, the last 12 months show membership organizations reporting membership growth. “Major indicators of membership health – total membership, new members acquired, and membership renewals – all showed substantial improvements from the previous year’s benchmarking report.”
Apparently new membership seems to play a big part in these measurements. Read more by the numbers here. I take this as a positive! Is this a reflection of what you’re seeing with your memberships? Let us know. Leave a comment.
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